1. Enhance the visibility of NSC to the Kenyan public;
2. Highlighting the work of NSC and partners to stakeholders and others
3. Awareness raising and sensitization of events/peace issues
4. Facilitate coverage, documentation and information dissemination through print   and electronic media.
5. Work out other strategies towards PBCM and SALW sensitization

a)    Print media

•     Development of articles/supplement for the national newspapers, Ministerial Magazines and other write ups as may be deemed necessary for sensitization
•     Use of print and electronic media

a) Electronic media

• Production and running of infomercials prior to and after key events(IDP,Peace Caravan) mainly in the radio stations in both national and local dialects-Pokot,Turkana, Burji, Borana, Somalia,Samburu,Kalenjin,Ramogi, Luhya , Kiswahili, English
• Talk shows for discursive sessions on PBCM and SALW.this has been successfully carried out in collaboration with partners. Key topics are;Initiatives of the GOK on PBCM and impact on communities, Arms Control and Management initiatives, extent of GOK collaboration with the CSO/NGOs in peacebuilding, Implications of constitutional review challenges to the PBCM and cohesion processes and the role of women as custodians of peace in our society.
• Talk shows on the tv stations

c)   IEC strategy

•     Focuses on production of materials with information for the public
•     Collection and dissemination of books, video clips magazines
•     Facilitate production of t-shirts, bags, caps, and other for continues public sensitization, production of calendar highlighting key events
•     Web development process-the process has been slow due to various technicalities and currently we are in the final phases.
•     Coverage of NSC/KNFP activities-video and photography

d)    Developing of a Peace award framework whose objective is to;

•     Recognize and motivate individuals and institutions that have made contributions to peace work.
•     Challenge Kenyans to achieve and pursue highest standard of good neighborliness and nationhood.
•     Support the reconciliation efforts throughout the country.
•     Inspire others (generations) towards contribution to peacebuilding efforts.
•     Push for an advocacy strategy on peacebuilding
•     Create awareness on the National Steering Committee on PBCM and its role.